Archive | March 2012

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What Should Skittles Do: The Case of Unwanted Free PR

What Should Skittles Do: The Case of Unwanted Free PR

Unless you’ve been completely disconnected from the news for the last few weeks, there’s no escaping the news about Trayvon Martin. As tensions flare and the story is pieced together, two companies have had their name attached to the tragedy: Skittles and Arizona Ice Tea.  Even the earliest news articles had mentioned that Trayvon was walking back home […]