Tag Archive | crisis control

“…Don’t Take it Personally, and Have Some Wine!”

“…Don’t Take it Personally, and Have Some Wine!”

  “…just shake it off, don’t take it personally, and have some wine!” That was the  tip given to me by a social media manager, and long time friend, Tiffany. A few hours earlier, Tiffany had encountered her first major social media crisis, and I naturally couldn’t help but quiz her on it after it was […]

What Should Skittles Do: The Case of Unwanted Free PR

What Should Skittles Do: The Case of Unwanted Free PR

Unless you’ve been completely disconnected from the news for the last few weeks, there’s no escaping the news about Trayvon Martin. As tensions flare and the story is pieced together, two companies have had their name attached to the tragedy: Skittles and Arizona Ice Tea.  Even the earliest news articles had mentioned that Trayvon was walking back home […]